海淘热背景下大学生消费价值观的问题与引导——基于中北大学的调查

Problems and Guidance of College Students' Consumption Values under the Background of the Fever of Online Shopping Overseas——A case study of North University of China

随着经济全球化的发展,海淘这一新型的购物方式受到大学生的狂热追捧,但因大学生作为社会中一个特殊的消费群体,消费价值观尚未完全成熟,其狂热的海淘行为折射出大学生消费价值观存在诸多问题。文章以中北大学为例,采用问卷调查法分析大学生海淘消费行为,找出大学生海淘行为中消费价值观存在的问题,提出引导大学生培养合理消费价值观的建议。

With the development of economic globalization,online shopping overseas, as a new way of shopping, is sought after by college students. This phenomenon reflects the problems of college students′ consumption values due to their consumption values being far from mature. This study, taking North University of China as an example, used a questionnaire to analyze the college students′ current behavior of online shopping overseas, and intends to find the problems existing in the college students′ consumption values and to propose countermeasures to guide college students to cultivate reasonable consumption values.