“三对接三融合三优化”:创业教育提升大学生创业意愿

The Entrepreneurship Education with Three Coordination, Three Mergences and Three Optimizations May Promote the Business Startup Willingness of College Students

创业意愿是潜在创业者从事创业活动与否的一种主观态度,也是预测创业行为的核心指标。基于计划行为理论,分析影响大学生创业意愿的主要因素,探讨创业教育对大学生创业意愿的影响机制,提出"三对接三融合三优化"创业教育的基本策略,从而提升大学生的创业意愿,提高大学生的创业教育质量。

The business startup willingness is an attitude toward entrepreneurship engagement of potential business starters and a core index to predict the entrepreneurship behavior at the meantime. Based on the theory of planned behaviors, this paper putsforwarda basic strategy of entrepreneurship educationwiththree coordination, three mergence and three optimizations which aims to promotebusiness startup willingness of college students and improve the quality of entrepreneurship education after analyzingthe main factors influencing business startup willingness of college students and probing into the impact of entrepreneurship education on the college students.