基于BLE-NLP的“三纬一体”商科素质教学模式的创新与实践

An Practice of a Three-dimensional Business Quality Teaching Model Based on BLE-NLP Theory

国内高校目前对NLP技术的引进和应用已经处于起步阶段,但从近几年的实践和研究情况来看,还没有出现较为规范和系统的实践性研究。针对普通高校商科毕业生商务沟通能力偏低、课程教学中素质教育融入不够的问题,本研究将企业的NLP培训内容进行打碎、甄选、分解和重构,多层次、全方位融合进商科人才素质培养的课程体系,提出"BLE-NLP"理念,通过情景式和体验式教学活动创设构建主义学习环境,从而提升学生商务沟通能力,为我国高校商科专业课程的教学模式提供新的基本范式。

The introduction and application of NLP technology in domestic colleges and universities are currently in an initial stage. According to the existingpractice and academic research records, there is rarely any standardized or systematic practical research.Considering the low business communication ability of business graduates and the insufficient integration of quality-oriented education in the course of teaching in colleges and universities, this program contributesin breaking up, selecting, decomposing and reconstructing the NLP training content of the enterprise, and then integrates into the curriculum system of the quality training of business talents. It puts forward the concept of "BLE-NLP" and creates a constructivist learning environment through situational and experiential teaching activities, so as to enhance the training effect of business communication ability.It provides a new basic paradigm for the teaching mode of business courses in Colleges and universities in China.