乌鲁木齐环城游憩带旅游特征分析

A Survey of Tourist Behavior in the Recreational Belt Around Metropolis of Urumqi City

选择新疆乌鲁木齐市环城游憩带上3个具代表性的乡村旅游景区为研究对象,用问卷调查法对景区游客的地域结构特征、一般行为特征及感知特征进行调查与分析。调查显示:景区客源虽来自多个省(市),但以新疆本地游客居多;景区旅游客源市场Shannon-Wiener多样性指数和Simpson优势度指数存在差异;景区中"一拖N"群体游客占较大比重;景区游客感知评价和游客重游率不高。分析认为:景区经营管理应注重开拓客源,改善客源市场结构;依据景区所处市场阶段、游客特征,及时更新旅游项目、开发特色旅游产品,确保环城游憩带乡村旅游类景区的合理开发建设和可持续发展。

We conducted on-site investigations and distributed a survey on tourist behavior on 3 rural scenic areas of the recreational belt around metropolis of Urumqi City, Xinjiang. We evaluated tourists′ location of trip origin, general traveling behavior, and perception of visiting experience. The results showed that although the points of origin for visitor trips came from all over of the country, but the most visitors were concentrated in Xinjiang. The tourism market diversity and dominance differed significantly among the 3 different rural scenic areas. The most surveyed tourists preferred to travel with their families and friends. The tourist′s satisfaction with their experience and the revisit rate were low. Basis on these, suggestions about the management of rural scenic spots should pay more attention on tourists′ location of trip origin development, and renew tourism items and develop special tourism product based on the different period of tourism market, characteristic of tourist in time to make sure that the rural scenic spots of the Recreational belt around metropolis would be developed reasonably and continuously.