摘要
B站精准地抓住当代青年的眼球,通过创新大胆的视频内容及弹幕服务,成功地在青年娱乐叙事之上建构国家认同,激发民族精神,在轻松的氛围中传播主流意识形态,弘扬传统文化,积极实施良性的引导。
Bilibili accurately grasps the eyes of contemporary youth,through innovative and bold video content and bullet screen service,successfully constructs national identity on the basis of youth entertainment narrative,stimulates national spirit,disseminates mainstream ideology in a relaxed atmosphere,promotes traditional culture and actively implements benign guidance.
作者
盛芳
蔡越芳
SHENG Fang;CAI Yuefang(College of Journalism and Comniunication,Hengyang Normal University,Hengyang Normal University,Hengyang Hunan 121002,China;Quanzhou Decoration Engineering Co. Ltd,Quanzhou Fujiang,China)
出处
《衡阳师范学院学报》
2019年第2期112-115,共4页
Journal of Hengyang Normal University
基金
湖南省教育规划课题"社交媒体时代大学生文化认同困境及对策研究"(XJK17BGD001)
关键词
B站
青年娱乐叙事
认同
主流意识形态
bilibili
youth entertainment narrative
identification
mainstream ideology
