基于白酒上市公司探析白酒行业的未来发展趋势

Analysis of the Development Trend of Baijiu Industry Based on Financial Reports of Listed Baijiu Companies

对全国20家白酒上市公司报表进行了研究,首先从白酒上市公司全国分布情况和主营业务等两个方面分析了白酒行业上市公司现状,之后在白酒上市公司的角度从白酒行业发展状况和行业集中度状况等2个方面对白酒行业宏观形势进行了分析。同时,从白酒行业细分领域角度对整个行业进行了探讨,并对白酒行业各上市公司的发展战略进行了分析,最后从行业、品牌、原酒等3个方面分析了未来国内白酒行业的发展形势和格局。

The financial reports of 20 listed Baijiu companies nationwide were studied. Firstly, the current situations of those listed companies were analyzed from two aspects including the distribution status and the main business. Then the macro situations of Baijiu industry were analyzed from two aspects including the development situations and industry concentration status. Meanwhile, the whole Baijiu industry was analyzed based on subdivisions, and the development strategies of each listed Baijiu company were analyzed. Finally, the development trend and the future patterns of Baijiu industry were discussed from three aspects including industry, brand and base liquor.