新时代城市品位提升机制与品牌延伸对策

The Mechanism of City Taste Promotion and Strategies of Brand Extension in the New Era

城市品位不但可依时间序列不断积累,也能靠空间优化发生突变。通过梳理城市内在特质、外显特征以及品位衍生的影响力、吸引力和亲和力,厘清不同类别、不同属性和不同风格的城市品位特质以及提升城市品牌延伸的行为机制,得出城市品牌如何按照知名度、关注度和美誉度进行延伸的基本路径,为具有一定潜质的城市品位提升和品牌延伸提供对策与建议。

The taste of a city not only accumulates in terms of time series, but it also mutates with spatial optimization. This study focuses on figuring out inner qualities, outer characteristics, and the influence, attraction and appetency of taste derivation. Besides, it also analyzes the characteristics of tastes of cities with different categories, properties and styles and obtains a behavioral mechanism for the promotion of city brands extension.By doing so can we obtain a basic route for the extension of city brands in terms of popularity, attention, and reputation and offer strategies and suggestions for taste promotion and brands extension for potential cities.