省域旅游目的地自驾游服务体系优化研究——以河南省为例

Optimization of Self-Driving Tour Service System of Provincial Tourist Destinations:A Case Study

自驾车旅游作为一种新兴的出游方式,发展迅速,而优化自驾游服务体系则是自驾游市场持续健康发展的重要保障。以河南省为例,综合自驾车旅游者多元化和个性化需求感知,构建省域旅游目的地自驾游服务体系评价模型,并对河南省发展现状进行定量测度和定性评价,数据表明河南省自驾游服务体系处于中等发展水平。据此,从建立规范汽车网络化租赁服务、完善目的地信息系统建设、加强旅游人才建设、壮大自驾游救援组织等方面提出构建省域旅游目的地自驾游服务体系的对策建议。

Self-driving tour,a new way of traveling,is developing rapidly in China,and the improvement of self-driving tour service system is an important guarantee for the sustainable and healthy development of this market.Taking Henan Province as an example,this paper constructs an evaluation model for self-driving service system of provincial tourist destinations by comprehensively analyzing those tourists' diversified and individualized demand perception with the combination of qualitative and quantitative studies.It then measures the development situation of Henan Province both qualitatively and quantitatively,which shows that the self-driving tour service system in this province is at a medium level of development.Based on this,this paper proposes countermeasures for the construction of a self-driving tour service system in provincial tourist destinations from the following aspects: to establish standardized car rental service networks,improve the construction of destination information systems,train more tourism professionals,and strengthen rescue organizations.