基于行业企业需求的视觉传达设计专业人才培养模式研究

RESEARCH ON TALENT TRAINING MODE OF VISUAL COMMUNICATION DESIGN SPECIALTY BASED ON INDUSTRY ENTERPRISE NEEDS

企业对视觉传达设计专业人才的需求越来越趋向实用性,综合性应用型人才越来越受到青睐。这就需要高校更新人才培养模式,探索人才从学校到企业顺利对接的有效途径。通过市场调研和走访发现企业对人才的能力培养有一定要求。基于企业需求进行视觉传达设计专业人才培养模式研究,如:岗位技能课以课程包的形式在工作室中滚动授课;专业选修课可跨专业或学院进行辅修,由学年制向完全学分制转轨;专业实践教学环节中学生沿着一定的研究方向在实习基地和学校之间进行交叉学习。作为地方应用型本科高校,应在合理利用黑龙江地区的本土文化和地方优势资源的基础上创新人才培养模式,为发展地方经济储备人才。

The demand of enterprises for professional talents in visual communication design is becoming more and more practical,and comprehensive applied talents are getting more and more popular.This requires colleges and universities to update the talent training mode and explore effective ways to smoothly connect talents from schools to enterprises.Through market research and visits,it is found that enterprises have certain requirements for the cultivation of talents.Based on the needs of enterprises,the research on the training mode of visual communication design professionals is carried out.For example,job skills courses are taught in a rolling way in the studio in the form of curriculum packages.Specialized elective courses can be supplemented across specialties or colleges,changing from academic year system to full credit system.In the professional practice teaching,students cross-study between the practice base and the school along a certain research direction.As a local application-oriented undergraduate university,it should innovate the talent training mode on the basis of rational use of the local culture and local superior resources in Heilongjiang region to reserve talents for the development of local economy.