福建地域性视觉要素在文创设计中的应用研究

APPLICATION RESEARCH OF REGIONAL VISUAL ELEMENTS IN FUJIAN CULTURAL DESIGN

为丰富福建文创设计的视觉样式,树立其地域性特色的文化形象,并满足现今消费者的审美和体验诉求。借助文创思维逻辑,将福建地域性视觉要素植入文创设计,针对设计思路、应用方法进行分析,探索有效的设计路径。旨在改造和提升福建传统文化的内涵和品味,并传递本土特色和民族文化,构建受众的本土情怀的同时,最终推动福建文创设计不断发展,达到保护并传承福建传统文化的目的。

In order to enrich the visual style of Fujian Wenchuang design,it establishes the cultural image of its regional characteristics and meets the aesthetic and experience appeals of today's consumers.With the help of the creative logic,the regional visual elements of Fujian are implanted into the design of Wenchuang,and the design ideas and application methods are analyzed to explore effective design paths.The aim is to transform and enhance the connotation and taste of Fujian traditional culture,and to convey the local characteristics and national culture,to build the local feelings of the audience,and at the same time,to promote the continuous development of Fujian Wenchuang design,to achieve the purpose of protecting and inheriting the traditional culture of Fujian.