基于大学生阅读行为的阅读推广路径分析

Analysis of reading promotion paths based on college students' reading behaviors

随着国家推动全民阅读的步伐,阅读推广成为图书馆日常性的服务工作,阅读推广要紧跟时代步伐,适应环境变化,积极探索新路径。大学图书馆作为大学的"心脏"在大学的阅读推广方面起着举足轻重的作用。大学图书馆面对着不同年级的学生读者和不同读者的阅读习惯,应该采取不同的、个性化的阅读推广策略,以提高阅读推广的成效。文章从分析读者阅读行为入手,研究了阅读推广策划和实施的路径。

With the development of national reading,reading promotion has become daily service for libraries.Reading promotion should keep pace with the times,adapt to the changes of the environment,and explore a new path of reading promotion.As the heart of universities,reading promotion plays an important role in unversities.Faced with the students in the different grades and different readers’behavior and habits,the university libraries should adopt different reading promotion strategies in order to improve the effectiveness of reading promotion.Obtaining from the analysis of reading behavior,this paper researches the reading promotion planning and implementation path.