摘要
"互联网+"环境对高校课程教学模式提出了更高的要求。文章首先阐述了"互联网+"对教学工具与技术、学习方式、教学模式与方法等带来的影响,接着针对笔者所在高校的"网络营销"教学模式中存在的不足进行分析,并从信息平台、教学方式、实践环节、考核方式、教学效果评估等角度进行优化研究,以适应"互联网+"环境对"网络营销"领域人才培养的需要。
“Internet+”has brought the higher demands for the teaching modes of colleges.The Influence to teaching tools and technologies,learning modes,teaching modes and methods are introduced in this paper firstly.Then,the shortcomings of the teaching modes of“Network Marketing”in colleges are analyzed.At last,the optimization of teaching modes are discussed from the different aspects such as the information platform,teaching modes,practice sessions,examination modes and teaching evaluation methods to meet the needs for personnel training in the network marketing field.
作者
卢冰原
Lu Bingyuan(Economy and Management School,Nanjing Institute of Technology,Nanjing 211167,China)
出处
《江苏科技信息》
2019年第7期55-57,共3页
Jiangsu Science and Technology Information
基金
南京工程学院高等教育研究课题
项目名称:"互联网+"背景下的"网络营销"课程教学模式与方法研究
项目编号:2018ZC02
关键词
互联网+
网络营销
教学模式
移动学习
Internet+
network marketing
teaching mode
mobile learning
