基于SNA的高校微博信息交流实证研究——以武汉高校为例

Empirical Research on Information Exchange of College Microblog Based on SNA——Taking Colleges and Universities in Wuhan as an Example

文章主要目的在于揭示高校间的信息交流现状,促进各高校的信息共享与知识传递。以武汉地区高校官方微博为研究对象,采集各高校间相互关注的数据,建立关注矩阵,基于社会网络分析理论,运用Ucinet软件和Netdraw软件绘制出微博关注网络社群图,并分别从整体密度、距离、中心性、凝聚子群和核心—边缘等方面对网络结构进行了测度分析。结果表明高校在关注网络中的特征存在差异,同时为提高高校微博网络信息交流提出了建议。

The main purpose of this paper is to look into the current situation of information exchange among colleges and universities, and to promote information sharing and knowledge transfer among colleges and universities. Taking the official microblog of universities in Wuhan as research object, this paper collects data of colleges and universities that follow each other, establishes a matrix. The paper also draws a sociogram of followers through Ucinet and Netdraw based on the theory of social network analysis. After that, the paper, does a measurement analysis on the sociogram by researching on the overall density, distance, centrality, cohesive subgroup and core-edge. The result shows that universities are of great difference in the sociogram. The paper also offers some practical suggestions and advice for universities to intensify their online information exchange.