河源市农民专业合作社社员持续合作意向分析

Analysis on Continuous Cooperative Intention of Members from Farmers′ Professional Cooperatives in Heyuan City

我国农民专业合作社数量与规模出现快速扩张的趋势,探索农民专业合作社社员持续参与合作的意向对保证合作社的稳定性与连贯性具有重要意义。在Ajzen计划行为理论的基础上,引入组织支持感潜变量构建社员持续参与农业合作行为意向理论模型,结合河源市211个合作社成员的调研数据,利用结构方程对该理论模型进行实证检验。结果表明:行为态度、组织支持感、知觉行为控制以及主观规范对社员持续合作意向具有显著正向影响。根据实证结果,为提高农民专业合作社水平、增强合作社社员持续合作意向提出合理建议。

The number and scale of farmers′ professional cooperatives in China are expanding rapidly. It is of great significance to explore the members′ intention of farmers′ professional cooperatives to participate in cooperation continuously to ensure the stability and coherence of cooperatives. On the basis of Ajzen′s theory of planned behavior, this paper introduced the perceived variable of organizational support to construct a theoretical model of members′ intentions to participate in agricultural cooperatives continuously. Based on the survey data of 211 members of cooperatives in Heyuan City, this theoretical model is tested by structural equation. The results showed that behavioral attitudes, perceived organizational support, perceived behavioral control and subjective norms have significant positive effects on members′ intention to continue cooperation. Based on the empirical results, reasonable suggestions were put forward to improve the level of farmers′ professional cooperatives and enhance the cooperative members′ sustained cooperation intention.