互联网平台下商业模式创新的路径、经验和启示

The Path,Experience and Inspiration of Business Model Innovation under Internet Platform

互联网经济快速发展,基于互联网平台的企业创新行为具有鲜明的特色。纵向研究了三家企业的创新过程,发现互联网环境下,企业商业模式创新有三个特点:以客户为中心的战略准则,价值创造由企业转向客户;企业打破边界,加强合作伙伴之间的协同和柔性,大幅提高创新效率;企业提高管理不确定的能力,领导者、企业文化、管理模式帮助企业应对不确定性。同时,提出当前创新模式存在核心技术缺乏、生产端缺乏创新的潜在风险,并提出创新发展的建议:加强生产端互联网的建设,提高创新质量;深化完善商业生态系统建设,提高商业系统整体的创新能力。

The booming Internet economy propels the innovation on the Internet platform.This paper focuses on the innovation process of three companies by timeline.The case study shows three distinctive features:the customer-centered strategic shifts the value creation process to customer;more flexible cooperation between partners and significantly increase innovation efficiency;great ability to adapt to uncertain situations.Meanwhile,the study also proposes that there is a potential lack of core technologies in the innovations model and lack of innovation in the production end.Based on the studies,the paper puts forward proposals for innovation and development as follows:to strengthen the innovation at the production-end as to improve the quality of innovation;to improve the business ecosystem to get the innovation capabilities.