新宾满族自治县乡村旅游转型升级发展研究

Research on the Development of Rural Tourism Transformation and Upgrading in Xinbin Manchu Autonomous County

近年来新宾满族自治县利用得天独厚的资源优势发展乡村旅游,但由于知名度不高、产品业态单一、缺乏营销宣传、基础设施不完善等原因,致使其资源优势未充分发挥出来。结合新宾县乡村旅游发展现状,阐述发展乡村旅游的意义及难点,提出加强整体规划、打造区域特色、丰富旅游业态、加大营销宣传等对策建议,助力当地乡村旅游事业发展。

In recent years, Xinbin manchu autonomous county has made use of its unique resource advantages to develop rural tourism, but its resource advantages have not been brought into full play due to its low popularity, undiversified product formats, lack of marketing and publicity, and imperfect infrastructure. Combined with the current situation of rural tourism development in Xinbin county, this paper expounds the significance and difficulties of developing rural tourism, and puts forward countermeasures and suggestions, such as strengthening overall planning, creating regional characteristics, enriching tourism formats, and increasing marketing and publicity, which could boost the development of local rural tourism.