以农业供应链为基础的农业电子商务发展探究

Research on the Development of Agricultural E-commerce Based on Agricultural Supply Chain

通过借鉴农业供应链、电子商务等相关研究成果,对农业供应链与电子商务进行了介绍,并提出了基于农业供应链的农业电子商务发展策略。即构建独具农村特色的农业供应链模式,以实现农业供应链的一体化发展,提高农业的规范化与组织化程度;全面加强对电子商务人才培训的重视,健全现代化物流配送体系,实施精准化农产品微营销;建立线上线下相结合的电子商务综合服务平台。推动农业电子商务的健康可持续发展。

By referring to the relevant research results of agricultural supply chain and e-commerce, this paper introduces agricultural supply chain and e-commerce, and puts forward the development strategy of agricultural e-commerce based on agricultural supply chain. That is, to build an agricultural supply chain model with unique rural characteristics, in order to achieve the integrated development of agricultural supply chain and improve the degree of standardization and organization of agriculture;comprehensively strengthen the importance of e-commerce personnel training, improve the modern logistics distribution system, implement precision micro-marketing of agricultural products;and establish an e-commerce integrated service platform combining online and offline. Promoting the Healthy and Sustainable Development of Agricultural Electronic Commerce.