大众传媒与当代乡村文化的表征重构

Reconstruction of Mass Media and Contemporary Rural Culture

在乡村文化发展的过程中,大众传媒扮演了极其重要的角色。传统媒介如报刊书籍,在乡村文化初步发展中充当了内外输送信息流的载体。而大众传媒经过时代和科技的改进后,则为当代乡村文化建构实现转型提供了传播渠道,主要表现在更新乡村生活群体的思想观念、促使农民生产生活方式转变和重构传统文化的表现形式三个方面。在探讨大众传媒与当代乡村文化之间的关系时,如何保存乡村文化的独特性,如何深层挖掘乡村文化的精神内核,如何把控传媒与乡村教育的相互作用力,也同样值得人们反思与探究。

In process of rural culture development,mass media has played an extremely important role.Traditional media such as newspapers,books,music dance,in the initial development of rural culture act as a carrier of information flow.Currently,mass media provides a channel for contemporary rural culture transformation,including renewing rural life ideas,promoting farmers’ production and lifestyle,and reconstructing traditional culture expression forms.Attention should also be paid to think about how to preserve the uniqueness of rural culture,deeply explore the core rural culture spirits,and control the interaction between media and rural education.