英国国家博物馆和国家图书馆文化创意产品开发现状及启示

Current Situation and Enlightenment of Cultural and Creative Products Development in the British Museum and the British Library

采用网络调研、邮件访谈和文献分析的方式,考察英国国家博物馆和国家图书馆官方网站文化创意产品的物质载体、文化创意内容、开发模式和营销策略。在总结归纳英国国家博物馆和国家图书馆文创产品开发现状的基础上,得出适合我国公共图书馆文创产品开发的启示,包括文创产品的设计思路、开发模式和营销体系三个方面。

By methods of network survey, e-mail reference and literature analysis, this paper comprehensively analyzes the cultural and creative products in the website of British Museum and British Library, in the aspects of material carriers, creative contents, development modes and marketing strategy. On the basis of summary and induction of the current situation of cultural and creative products development in the British Museum and British Library, this article obtains the enlightenments for developing cultural and creative products in Chinese public library, including design ideas, development modes and marketing strategy of cultural and creative products.