新形势下旅游业投资效率的实证分析——以青海省为例

On Empirical Analysis of Tourism Investment Efficiency and Its Influencing Factors

随着我国经济的发展以及人民生活水平的提高,我国的旅游产业经济规模也在持续壮大、经济效益不断提升,旅游产业在我国国民经济体系中占有相当重要的地位.但是目前我国旅游业在飞速发展的同时也出现了盲目投资的现象与融资瓶颈等问题.旅游业是实现旅游资源产业化的重要方式之一,但是以产业运行的方式对旅游业投资效率进行评价分析还未引起学术界的广泛关注.因此在对旅游业投资效率概念进行分析的基础上,运用数据包络分析的理论及方法构建出旅游业投资效率模型,并以青海省旅游业作为模型验证对象,针对青海省18个景区,选取旅游收入、旅游景区数量、酒店数量等指标,采用DEA模型分析青海省旅游业2016-2018年的投资效率,进一步提出应对措施,为青海省旅游业的发展提供理论依据.

With the development of China’s economy and the improvement of the people’s life, China’s tourism industry economy has continued to grow and its economic efficiency has continued to increase. The tourism industry occupies a very important position in China’s national economic system. However, at present, the rapid development of China’s tourism industry has also led to blind investment. At the same time, tourism development has encountered financing bottlenecks and faces the problem of insufficient investment. Tourism is one of the most important ways to realize the industrialization of tourism resources. In recent years, it has been widely recognized and respected in major regions. However, the evaluation of tourism investment efficiency in the way of industrial operation has always been a research in academia blind spot. Therefore, based on the careful analysis of the concept of tourism investment efficiency, by means of the theory and method of data envelopment analysis, studies have been done in this paper to construct a tourism investment efficiency model, with Qinghai tourism as a model verification object, targeting 18 scenic spots in Qinghai Province. The tourism income, the number of tourist attractions, the number of hotels and other indicators have been selected. The DEA model has been used to analyze the investment efficiency and its influencing factors of tourism in Qinghai Province in 2016-2018, and further countermeasures are proposed to provide theoretical basis for the economic development of tourism in Qinghai Province.