大数据时代金华市跨境电商现状分析及对策研究——兼论杭州经验的借鉴与启示

Analysis of the Status Quo of Cross-border E-commerce in Jinhua City in the Age of Big Data and Relevant Countermeasures

近年来,我国传统出口贸易增速下降,而以跨境电商为代表的新型贸易发展迅猛,对拉动整体贸易增长发挥了重要作用。大数据在降低成本、增加收益等方面对跨境电商出口企业有较大帮助。

In recent years, the global economic boom has declined, and the growth rate of China's traditional export trade has decreased drastically. At the same time, the development of new trade represented by cross - border e - commerce has developed rapidly, and played an important role in stimulating the growth of China's trade. Big data is of great help to cross-border e-commerce export enterprises in terms of reducing costs and increasing revenue.