中国(贵州)国际酒类博览会可持续发展研究

Research on the Development of the China(Guizhou) International Alcoholic Beverage Expo

中国(贵州)国际酒类博览会是贵州省人民政府主办的酒类专业性、国际性博览会,2011年至今已成功举办八届。研究梳理了中国(贵州)国际酒类博览会展发展历程、重要成果及基本经验,总结发展过程中的不足,提出可行的发展策略以促进中国(贵州)国际酒类博览会可持续发展及贵州会展产业发展。

China (Guizhou) International Alcoholic Beverage Expo is a professional and international exposition for wineshosted by the Provincial People′s Government of Guizhou.It has been successfully held for eight times since 2011.This paper reviewed the development history,important achievements and basic experience of theexposition,summerized the shortcomings in the development process,and proposed a feasible development strategy to promote the sustainable development of China (Guizhou) International Liquor Expo as well as the Guizhou Convention and Exhibition Industry.