现代礼仪文化与日用礼品陶瓷的设计研究

Design and Research on Modern Etiquette Culture and Daily Gift Ceramics

当代社会有着独特、多元的礼仪文化,"礼尚往来"是社会交际中不可缺少的活动,礼品陶瓷就是用于这种情感维系活动的重要社交物品。礼品陶瓷设计深受当代礼仪文化体系的影响。从当代人的审美认知到设计趋势,日用礼品陶瓷在咖啡具、酒具茶具以及餐具等方面都有所发展。笔者从当代日用礼品陶瓷传承中国传统文化的吉祥寓意,分析现代日用礼品陶瓷的设计具有的文化内涵。社会在进步,日用礼品陶瓷的市场逐渐扩大,通过不同年龄段的消费群体对日用礼品陶瓷分析可知未来日用礼品陶瓷在设计方面更趋于多方面,多文化的设计。

Reciprocity of courtesy is an indispensable activity in contemporary social communication,and gift pottery is oneof the important social goods used for such emotional maintenance activities.The contemporary society has a unique and di-versified etiquette culture,and ceramic gift design is deeply influenced by the contemporary etiquette culture system.From contemporary aesthetic cognition to design trend,daily gift ceramics have developed in coffee ware,wine tea ware and tableware.Articles from contemporary daily ceramics inheriting Chinese traditional culture of auspicious implies the paper analyzes the design of daily ceramics has the cultural connotation,social progress,daily ceramics market expands gradually,through the consumer groups of different ages of daily ceramics analysis substantial future daily ceramics tend to have more variety in terms of design,design of multicultural.