美国体育电影的历史流变及特征分析

美国体育电影发展从初期生产到后期营销已经形成了一套成熟的发展体制,本文通过文献资料法、比较分析法,对美国体育电影五个阶段发展变化及在主题、营销、消费三方面特征进行研究,分析其在发展中的主要变化和成功经验,希望日后能够为我国体育电影事业的发展得到启示。结果表明:美国体育电影涵盖的体育项目都拥有良好的群众基础,主题内容突出对个人英雄主义和团队精神完美结合,体育电影本身蕴含着美国独有体育文化。同时,美国电影制片厂后期的整合营销模式、以消费者为中心的理念及多渠道的消费模式也是美国体育发展较为成功的重要因素。

The development of American sports movies from early to late production marketing has formed a set of mature development system, this article through the literature material law, comparative analysis, changes in American sports movies f ive stages of development and characteristics in the theme, marketing and consumption three aspects, analyzes the successful experience in the development of the main changes and, hopefully I can get enlightenment for the development of our country sports movie. The results show that the sports events covered by American sports movies have a good mass base, the theme content highlights the perfect combination of individual heroism and team spirit, and the sports movies themselves contain the unique sports culture of the United States. At the same time, the integrated marketing model, the consumer-centered concept and the multi-channel consumption model of American film studios are also important factors for the success of American sports development.