基于改进Shapley值的创意产业利益分配机制研究

Research on Benefit Allocation Mechanism of Creative Industry Based on the Improvement of Shapley Value

针对创意产业成长期存在的"产业内部无序竞争严重、产业主体间利益协调困难"的问题,结合创意产业利益联盟的特点,构建了创意产业联盟利益分配的指标体系,考虑到利益分配同时受到多指标和多阶段的影响,采用专家打分确定影响创意产业利益分配的指标权重和时间权重,从而得到综合利益分配策略,修正了Shapley值法的利益分配方式,从而提出了基于改进的Shapley值法的创意产业联盟利益分配策略,并以案例验证了模型的有效性和合理性。

Aiming at the problems that the creative industries have grown into long-term "difficult internal industry competition and difficulty in coordinating interests among industrial entities", and combining the characteristics of creative industry interest alliances, an index system of profit distribution for creative industry alliances has been constructed, taking into account that interest distribution is also affected with multi-indicators and multi-stage impacts, expert scoring is used to determine index weights and time weights that affect the distribution of interest in creative industries, so as to obtain a comprehensive benefit allocation strategy, and to revise the Shapley value distribution method of benefits, and thus to propose an improved Shapley value method. The strategy for the benefit allocation of the creative industry alliance and the validity and rationality of the model are verified by examples.