感性意象设计的方法及应用研究进展

Research progress of kansei image design method and application

感性意象设计是现代产品设计的重要研究方法,在提升消费者满意度方面具有重要作用。通过对国内外相关文献的综述,梳理了感性意象设计的概念、研究内容、方法体系与应用现状,重点分析了感性意象测量方法、意象-特征关联技术、系统实施方法的优劣,并探讨了感性意象设计在产品表现层、体验层、内涵层3个层次的应用特点与设计内容。最后,针对方法体系与应用现状中存在的不足,指出了感性意象测量与翻译精准化、设计过程虚拟化、设计层次集成化的发展方向,为感性意象设计的研究与应用提供参考。

Kansei image design is an important research method in modern product design.Kansei image design plays an important role in improving consumer’s satisfaction.The concept,content,systematic method and application status of kansei image design were combed through the review of relative literature domestic and overseas.The kansei image measurement method was analyzed,as well as the associated technology of image-feature and system implementation method.The application characteristic and design content of kansei image design in the performance layer,experience layer and connotation layer were discussed.Finally,aiming at the limit existed in the systematic method and application status,the development directions of kansei image measurement,translation precision,design process virtualization and design level integration were proposed.This could provide references for the research and application of kansei image design.