高速列车座椅意象造型与色彩设计研究

Research on modeling and color design of high-speed train seat image

为满足用户对产品意象的感知需求,以高速列车座椅为研究对象,提出一种基于感性工学系统的理论架构。应用灰色关联分析法(Grey Relational Analysis,GRA)进行产品意象造型与色彩设计研究,有效地识别影响产品意象的造型与色彩设计元素;并依据灰色关联度得到影响产品意象的造型与色彩设计要素的优先级排序,探讨产品造型、色彩与感性意象的相关性;最后客观地构建出产品意象造型与色彩的设计决策系统。以高速列车座椅的造型与色彩设计为实例进行验证,表明该方法合理可行,为产品意象造型与色彩设计提供参考。

In order to meet user’s perceptual requirements for the product image,the high-speed train seat was taken as the research object to propose a theoretical framework based on Kansei Engineering theory.The Gray Relational Analysis(GRA)was applied to perform product image modeling and color design research.The modeling and color design element that affected product image could be identified effectively.The priority ranking of product image modeling and color design element that affected product image were obtained according to the gray correlation degree.The correlation between product modeling,color and product kansei image was discussed.The design decision system of product image modeling and color was constructed.The modeling and color design of high-speed train seat were taken as an example to verify the effectiveness of this method.This could provide references for the product image modeling and color design.