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高校官方微博影响力评价及对策研究 被引量:8

The Impact Evaluation and Countermeasures of the Official Microblog for Universities
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摘要 【目的/意义】随着网络化信息时代的到来,在互联网技术框架下,在网络上进行信息的生产、传播和扩散已成为主流。由于微博的双向互动性,微博已成为受众面最广、参与度最高的社交网络平台,对微博影响力进行分析评价具有重要意义。【方法/过程】本文以高校官方微博为关注对象,选取7个影响力指标为样本,通过对指标数据进行主成分分析,降维提取主成分特征,对各高校官方微博的影响力进行综合评估。【结果/结论】最后,结合高校官方微博影响力评价结果,以吉林大学官方微博为例,对提高影响力的对策进行研究。 【Purpose/significance】With the arrival of the networked information age, it has become the mainstream to produce, disseminate and spread information under the framework of Internet technology. Due to two-way interaction, Microblog has become the most popular and participatory social network platform. It is of great significance to analyze and evaluate the influence of Microblog.【Method/process】This paper takes the official Microblog of the universities as the research object, and selects seven influence indicators as samples. By principal component analysis of each indicator data, the principal component features can be extracted by dimension reduction.【Result/conclusion】The paper comprehensively evaluates the influence of the official Microblog for universities,and we studied the countermeasures to improve the influence,taking the official Microblogs of Jilin University as an example.
作者 林晶 王世强 LIN Jing;WANG Shi-qiang(School of Business Jilin University, Changchun 130012, China)
机构地区 吉林大学商学院
出处 《情报科学》 CSSCI 北大核心 2019年第4期122-124,共3页 Information Science
关键词 高校官方微博 主成分分析 微博影响力 对策研究 official Microblog of the universities principal component analysis Microblog influence countermeasure research
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