女企业家所领导的企业社会捐赠行为及其影响因素研究——来自福建省的实证分析

Research on Female Entrepreneurs-leading Corporate Social Donation and Its Influencing Factors——Based on the Analysis of Fujian Province

社会捐赠是企业实现社会责任的重要途径,由此形成的社会意义十分重要。以福建省女企业家领导的企业为研究样本,探索其企业社会捐赠的个体特征和企业特质两大影响因子。研究发现,女企业家的个人特质、企业管理机制相较于企业自身特征对企业慈善捐赠行为的影响更为明显,特别是女企业家的年龄、培训经历和企业的决策性质、标准化管理程度、企业融资情况和转型经历都对女企业家所领导的企业社会捐赠产生显著影响。对此,在实践中,要逐步形成性别纬度的女性社会捐赠的企业主体建构,要从企业的内生需求和外部动力机制两方面促进企业的社会责任实现,以提升社会捐赠水平,促进慈善事业发展。

Social donation is an important way for enterprises to realize social responsibility, and it makes a lot of sense to society. This paper takes the enterprises led by female entrepreneurs of Fujian province as the research sample, to explore the individual factors and enterprise factors of corporate social donation. The study found that the personal characteristics of female entrepreneurs and the enterprise management mechanism are more obvious than the characteristics of enterprises, such as the age of female entrepreneurs, the experience, the nature of business decisions, the degree of standardization management, enterprise financing situation, and the enterprise transformation experience. In order to improve corporate social donation, it is necessary to pay more attention to the social donation of female entrepreneurs by considering the internal factors and creating external conditions.