新媒体背景下高职院校网络意识形态工作研究——以泰州职业技术学院为例

Research on Network Ideological Work in Higher Vocational Colleges under the Background of New Media——Taking Taizhou Polytechnic College as an Example

当前时代背景下,互联网已经成为大学生获取各种信息的主要渠道。这对高职院校网络意识形态工作带来了极大的挑战,同时也带来了改革创新网络意识形态工作的机遇。文章以泰州职业技术学院为例,对新媒体背景下高职院校网络意识形态工作进行剖析和研究。通过分析新媒体背景下信息传播呈现出的新特点以及高职院校网络意识形态工作的现状,提出运用新媒体加强网络意识形态工作的对策和方法。

In the current era, internet has increasingly become the main channel for young college students to obtain all kinds of information. This has brought great challenges to the network ideological work of higher vocational colleges, and also brought the opportunity to reform and innovate the network ideological work. In this paper, in Taizhou polytechnic college as an example, under the background of new media, the network ideology work of higher vocational colleges is analyzed and studied. By analyzing the background of new media information dissemination presents new characteristics and the status quo of network ideology work in higher vocational colleges, and puts forward some countermeasures to use new media promotion network ideology work and methods.