“TRTI”驱动下中国旅游业态及关联产业的演化研究

Research on the Evolution of China's Tourism and Related Industries Driven by “TRTI”

通过分析"TRTI"的变化,运用演绎推理的方法,进一步辨识旅游业态的演化趋势。研究发现,在"TRTI"驱动下,旅游业态将发生重大改变,旅游观光、度假业仍是旅游业核心,康养旅游业、赛事会展旅游业、文化旅游业等旅游新业态丰富旅游业构成,旅行社传统业务被压缩,旅游电商将革命性地改变旅游经营方式。旅游业与其他产业融合也将产生如体育旅游、工业旅游、农业旅游、旅游综合体等一些衍生业态,并进一步拓展旅游产业关联效应,推动餐饮、住宿、购物等支撑产业多维化发展。整体上,旅游业态呈现横向上产业的拓展和纵向上产业深化的演化规律,旅游产业系统遵循企业提升—业态创新—行业内变化—产业演化的基本逻辑。因此,相关政府和企业在旅游决策、经营、管理等方面应适时调整战略和布局。

This paper analyzes the changes of “TRTI” through the method of deductive reasoning to identify the evolution trend of China’ tourism industry. According to research findings, major changes will happen to the tourism industry driven by TRIT: sightseeing and vacation tourism are still the core;new tourism formats such as wellness tourism, MICE tourism and cultural tourism are enriching traditional tourism;and e-commerce will radically change the operation mode of travel agencies with their traditional business compressed. Besides, the integration of tourism with other industries produces derivative formats such as sport tourism, industrial tourism, agricultural tourism and tourism complex, expands tourism boundaries, and promotes the multi-dimensional development of supportive industries such as catering, accommodation and shopping. Overall, the tourism situation shows the expansion of the industrial scale in the horizontal direction and the fuzzy evolution of the industrial boundary in the vertical direction. The industry system has followed the logic of evolution: enterprise promotion - tourism innovation - industry change-industry evolution. Therefore, governments and enterprises should adjust their strategies and layouts in operation and management accordingly.