新时代乡村旅游转型升级的路径分析

Path Analysis of Rural Tourism Transformation and Upgrading in the New Era

近年来,我国乡村旅游在国家政策和市场推动下发展迅速,但在经营理念、经营方法、经营策略、人员素质方面发展均存在不足。该研究分析了在国家发展全域旅游、实施乡村振兴战略的新时代,实施乡村旅游所面临的新机遇和新挑战,提出乡村旅游转型升级的若干路径,为乡村旅游发展提供借鉴。

In recent years, China’s rural tourism has developed rapidly under the promotion of national policies and markets, but there were still some shortcomings in the development of management concepts, methods, strategies and personnel quality.This study analyzes the new opportunities and new challenges faced by rural tourism in the development of global tourism and the implementation of rural revitalization strategies, and proposes some paths for the transformation and upgrading of rural tourism, which provides a reference for rural tourism development.