辽宁水产品出口贸易SWOT分析及经营战略选择

SWOT Analysis of Liaoning Aquatic Products Export Trade and Choice of Operational Strategy

在复杂多变的国际经贸环境中,辽宁水产品出口直面行业抵御风险能力脆弱、认证意识淡薄、认证能力低下、养殖水产品规模经济尚未形成、行业组织尚未发挥协调作用等劣势的同时,受到来自异国他省的强有力竞争、国外所设贸易壁垒限制、人民币汇率发生不利变化等威胁。在拥有原料供应充足、技术力量雄厚、品牌效应显现、物流快速便捷等优势的同时,可享政府政策制度安排以及发展规划、"一带一路"及"辽宁自贸区"发展契机、水产品国际市场的刚性需求增长势头强劲等机会。故而,辽宁水产品出口企业因势制宜可选择增长型、扭转型、防御型、多种经营型等经营战略。

In the complicated environment of international trade, Liaoning aquatic products are confronting the challenge of weak ability to resist risk, poor verification and certification consciousness, immature aquatic products’ scale economy and insufficient industry organization synergy.In the meantime, it also suffers from the severe competition from other countries, trade barrer abroad, and adverse CNY exchange rate, etc.However, it can enjoy the advantage of the sufficient raw material supply, strong technology, brand effect, and effective logistics.It can also benefit from goverment policy and development plan, and from the opportunities of the Belt and Road initiatives, Liaoning free trade zone, and the increasing rigid demand of acquatic products across the globe.Therefore, Liaoning aquatic products export business could take advantage of these to select the operational strategies among growth form,transition,defensive plan and mul-operational tactic.