基于SWOT模型的胶东半岛民俗体育发展策略研究

The Research of Folk Sports for Jiaodong Peninsula by SWOT Analysis

胶东半岛具有独特的民俗体育文化,在经济社会环境发生巨变的情况下如何保存、传承和发展,已成为一个不容忽视的课题。研究基于文献综述法,归纳了胶东半岛民俗体育项目、地域分布和文化特征,利用SWOT模型,对胶东半岛民俗体育发展中各种因素进行分析总结。得出以下四条结论:胶东半岛开展民俗体育具有地理环境和旅游资源的优势;胶东半岛民俗体育发展受到较大冲击;应抓住政策和省运会的机遇;农村体育人口数量少,给胶东半岛民俗体育发展带来较大威胁。提出了积极开展民俗体育项目的发掘整理和保护、培育民俗体育人才培养体系、进行民俗体育产业化工作,结合自身文化特点,实施民俗体育品牌战略和强化节庆品牌意识等发展对策,以期能更好地保存、传承和发展胶东半岛民俗体育。

Jiaodong Peninsula has a unique folk sports culture. How to preserve, inherit and develop it under the circumstances of great changes in the economic and social environment became an issue that cannot be ignored. Based on literature review, this paper summarized the folk sports items, regional distribution and cultural characteristics of Jiaodong Peninsula, and uses SWOT model to analyze and summarize actors in the development of folk sports in Jiaodong Peninsula, and draw the following four conclusions;the development of folk sports in Jiaodong Peninsula had the advantages of geographical environment and Tourism resources;The development of folk sports in Jiaodong Peninsula had been greatly influenced by the impact;we should seize the opportunity of policy and Provincial Games;the small number of rural sports population posed a greater threat to the development of folk sports in Jiaodong Peninsula. This paper puts forward five countermeasures for the development of folk sports, such as actively developing the excavation, collation and protection of folk sports, cultivating the talent training system of folk sports, carrying out the industrialization of folk sports, implementing the brand strategy of folk sports, strengthening the awareness of festival brand, so as to better preserve , inherit and develop the eastern half of Jiaodong Island folk sports.