摘要
新零售业作为网络与实体业务相互结合的新商业模式,对产品包装设计产生多方面的影响,也为其发展提供新契机。尝试对新零售业态下的产品包装设计进行研究,并提出相关发展策略,以此促使产品包装设计既符合零售业态的转变,又符合新时代的消费潮流。
As a new business model combining network and offline business, the new retail business has a variety of impacts on product packaging design, and it also provides new opportunities for its development. This paper tries to study the product packaging design in the new retailing time and puts forward relevant development strategies so as to promote the product packaging design which conforms to the transformation of business and the consumption trend of the new era.
作者
王新
WANG Xin(School of Art, Anhui Construction University, Hefei, Anhui 230000, China)
出处
《广西科技师范学院学报》
2019年第2期59-61,共3页
Journal of Guangxi Science & Technology Normal University
基金
2018年安徽省教育厅人文社科重点项目"基于精准扶贫政策下设计艺术介入老区乡村产业振兴的策略研究"(SK2018A0573)
2018年安徽省社会科学创新发展研究课题年度攻关项目"精准扶贫政策下设计艺术介入乡村产业振兴的路径研究"(2018CXF151)
关键词
新零售业态
产品包装
设计
The state of the new retail industry
product packaging
design
