新媒体时代红色文化在高校的传播策略研究

Research on the Spread of Red Culture in Colleges in the New Media Age

大学生是祖国未来的建设者,加强红色文化在高校的传播具有极其重要的意义。新媒体时代,喜欢接受新鲜事物的大学生是新媒体的忠实粉丝。加强红色文化在高校的传播,就必须充分利用高校的新媒体传播平台,以新媒体技术创新红色文化的传播途径、传播形式以及课堂教学,来贴近大学生的接受特点,提高红色文化在大学生群体中的接受度。

The advent of new media era brings new opportunities and challenges to the spread of red culture in colleges. How to rationally apply the new media to spread red culture in colleges and to play its positive role is a problem people should face and think about.Through analysis, the dissemination strategies of red culture in universities in the new media era are put forward, including making full use of the new media platform of universities, innovating the dissemination forms of red culture by new media technology, innovating the educational mode and ways of spreading red culture by new media technology.