宁波金银彩绣的产业化创新模式

Industrial Innovation Mode of Gold and Silver Color Embroidery in Ningbo

宁波金银彩绣承载着宁波的历史记忆和民俗风情,然而,随着电脑刺绣的快速兴起,宁波金银彩绣在传承和发展过程中存在创新理念落后,制作周期漫长,品牌意识薄弱等问题,从产品创新设计、生产性保护和市场化道路3个方面探究宁波金银彩绣产业的创新发展模式,提出融入时代元素,提升品牌形象,以及构建产业价值链等措施优化宁波金银彩绣艺术,促进宁波金银彩绣产业化发展。

Gold and silver color embroidery carries with it the history and folk customs of Ningbo. However,with the development of innovation-driven economy and the rapid emergency of computer embroidery,it encounters such problems as backward innovation concept,long production cycle and weak brand awareness in the process of inheritance and development. In view of these problems,the article investigates the innovative development strategy from the three aspects of innovative design, productive protection and marketization and puts forward the suggestions as integration of the time elements,promotion of brand image ,construction of the chain of industrial value so as to promote the development of the local folk art.