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基于体验营销的民宿设计研究

Research on the Design of Residence Based on Experience Marketing
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摘要 目的是总结归纳出基于体验营销的五种民宿设计方法。通过当前体验营销发展趋势总结分析,结合对于五种不同渗透度体验类型的研究分析上,结合玩味旅舍经典案列,进行研究。总结出尤其在新媒体环境影响下的当前体验营销发展趋势。通过感官刺激和氛围营销等方式对体验者心理形成影响并产生某些行为导向作用的复杂过程进行设计。结论归纳总结出可行的具有指导意义的基于体验营销的民宿设计方法。 The purpose is to summarize and summarize the five homestay design methods based on experience marketing. Through the current experience marketing development trend summary analysis, combined with the research and analysis of five different penetration experience types, combined with the classic case of playful hostels, conduct research. Summarize the current trend of experience marketing, especially under the influence of the new media environment. The complex process of influencing the psychology of the experiencer and generating certain behavior-oriented effects through sensory stimulation and atmosphere marketing is designed. The conclusion summarizes the feasible and instructive design method based on experience marketing.
作者 李曼 杭咏新 张明星 Li Man;Hong Yong Xin;Zhong Mingxing
出处 《中外建筑》 2019年第4期172-173,共2页 Chinese & Overseas Architecture
关键词 民宿 体验营销 设计 bed and breakfast experiencemarketing design
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