健身俱乐部会籍顾问的胜任素质研究

Research on the Competency of Fitness Club Membership Consultant

会籍顾问是俱乐部的一个重要岗位,是健身俱乐部、教练和会员的连接点。研究会籍顾问的胜任素质能推动俱乐部的发展,给俱乐部创造更多的收益。本文以问卷调查法、数据分析等研究方法,以YT俱乐部为样本,研究俱乐部的人员配置及会籍顾问的基本情况和胜任素质现状,设计出会籍顾问胜任素质提升方案,全面评价并改善健身俱乐部会籍顾问整体素质。

Membership consultants are an important part of the club and are the connection point for fitness clubs,coaches and members. The competency of the research membership consultant can promote the development of the club and create more benefits for the club. This article uses questionnaires,data analysis and other research methods,and takes YT Club as a sample to study the staffing of the club and the basic situation and qualification status of the membership consultants,design the membership consultant ’s competency quality improvement plan,and comprehensive evaluate and improve the overall quality of club membership consultants.