刻版印象对体育旅游决策的消极影响

Negative Influences of the Stereotypes on Sport Tourism Decision Making

刻板印象通常指人们对某一类事物形成的较为固定的概括性看法,在最终的决策环节,刻板印象时常引起先入为主的问题。本文运用文献资料法与逻辑分析法,分析了体育旅游决策环节,对旅游区域、产品项目、宣传以及性别四个方面展开了具体的讨论,最终提出推动区域合作、突出地区优势、正确推广宣传以及转变思想观念等对策,以打破体育旅游决策中的刻板印象。

Stereotypes usually refer to people’s relatively general views of a certain kind of things. In the final decision-making process,stereotypes often lead to preconceived questions. Using the method of literature and logic,this paper mainly analyzes the decision-making process of sports tourism. Four aspects are discussed:tourism area,product project,publicity and gender. Aiming at the existing problems,this paper puts forward some countermeasures such as promoting regional cooperation, highlighting regional advantages, promoting propaganda correctly and changing ideology. Through these measures,we hope to break the stereotypes of sport tourism decision-making.