注意力经济下学校德育面临的挑战与行动

The Challenge and Action of Moral Education under the Impact of Attention Economy

注意力经济是网络时代市场经济的一种重要形态。受注意力经济影响,青少年群体生成了带有鲜明注意力烙印的成长需要,但同时又衍生出了若干不利于其道德成长的"网络症候"。成长需要的正当性以及相关"网络症候"的亟待诊治,正是注意力经济冲击下学校德育所面临的时代挑战。面对此种挑战,学校德育的行动路径只能是:尊重注意力经济冲击下的人性需要,引导和帮助年轻一代做自己注意力的主人。

Attention economy is an important form of market economy in the internet era. Under the influence of attention economy, adolescent groups generate need in growth with a distinct attention mark, but at the same time deriving some “internet-symptoms” that are not conducive to their moral development. The challenge that is faced by moral education under the impact of the attention economy are the legitimacy of the growth needs and the diagnosis of the “internet-symptoms”. When confronting such challenge, the approach to action for school moral education can only be respecting the human needs influenced by the attention economy, and leading and helping the young generation to be the masters of their own attention.