方言类节目《咱嘞河南话》的多模态语篇分析

A Multi Modal Discourse Analysis of the Dialect TV Program “Our Henan Dialect”

运用多模态语篇分析理论,对方言类电视节目《咱嘞河南话》的多模态特征及其语言风格特征进行分析。该节目以视觉、听觉等模态相融合的方式,借助语言、静态图像、动态图像、音乐等符号系统作为交流的渠道和媒介,向广大观众传播知识。在语言风格上,整体呈现出幽默诙谐的语言特点。

Using the multi-modal discourse analysis theory,the multi-modal features and language style of the dialect TV program"Our Henan Dialect" is examined. The program uses visual,auditory,and other modes as means of fusion. It uses language,static images,dynamic images,music,and other symbol systems as media of communication to disseminate information to the audience. In language style,it is humorous and witty.