论开封朱仙镇木版年画的销售变迁

On the Changes of the Sale of New Year Wood Block Paintings Made in Zhuxian Town in Kaifeng City

通过田野调查发现,朱仙镇木版年画的销售状况与旧时相比发生了较大变化。消费者变迁表现在从多数到少数、从农村到城市、从内部到外部三个方面;消费时间变迁表现为从年节到日常;销售形式和销售手段日趋多样化;销售价格整体上涨。这种变化的背后隐藏着的是民众在传统信仰方面的变化或者说是逐渐淡化。不论是过去还是现在,木版年画销售都深受受众与市场的影响。

Through the field research, it is found that the sale of new year wood block paintings made in Zhuxian town, compared with the old time, has taken place great changes. The consumers of the paintings made in Zhuxian town change in three aspects: the number of consumers becomes less than before, the sale of the paintings goes from the villages to cities, and then goes overseas. The consumption time changes from the festivals of the year to daily times;the style and method of sales tend to be multiplied;and the price of sale rises as a whole. What is hidden behind these changes is the transition of the common people in their traditional beliefs, or more precisely, gradual fading out of their traditional beliefs. No matter in the past or at present, the sale of new year wood block paintings is deeply influenced by the consumers and market.