城市国际化形象建设中文化符号软实力因素研究——以昆明区域性国际中心城市建设为例

On the Factors of Soft Power for Cultural Symbols in the Construction of Internationalized City Image——A Case Study of Kunming as Regionally International Centered Urban Construction

在中国大中型城市形象迈向国际化的进程中,昆明的区域性国际中心城市的建设顺应"一带一路"倡议的需求,其国际化形象的建构具有典范性和代表性。目前,昆明本土文化符号中美誉度和知名度最高的是自然类文化符号,少数民族文化在多元化和独特性方面不具备优势,使城市形象建构显得较为单一。因此,要推动昆明城市形象的国际化内涵转型,不仅要提升民族文化符号的学术性和国际性,还要打造创新性、时尚性和现代性的本土文化符号。

In the process of globalization of images for the large and medium-sized cities,the construction of the regionally international central city for Kunming the responds to the need of the Belt and Road and is typical and representative. Nowadays,the local natural cultural symbols are the most popular and the ethnic culture is lack of advantages because of the ethnic diversity and specialization in other regions.The construction of the city image here is comparatively oversimplified.Therefore,the transformation of international connotation for the city image here needs the academic and international promotion and fashionable and modernized creation of the ethnic cultural symbols.