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浅议创业期中小高新企业竞争战略选择

Discussion on the Competitive Strategy Choice of Small and Medium-Sized High-Tech Enterprise in the Starting-Up Stage
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摘要 论文分析了创业期中小高新企业战略制定特点,通过对三种竞争战略进行适用性分析,最后得出处于创业期中小高新企业宜采取差异化战略或目标聚焦战略的结论。 The paper analyzes the characteristics of small and medium-sized high-tech enterprises in the starting-up stage, and through analyzing the applicability of three kinds of competitive strategies, it finally draws the conclusion that small and medium-sized high-tech enterprises in the starting-up stage should adopt differentiation strategy or goal-focused strategy.
作者 田丽霞 TIAN Li-xia(School of Economics and Management, South China Normal University, Guangzhou 510631, China)
出处 《中小企业管理与科技》 2019年第8期131-131,133,共2页 Management & Technology of SME
关键词 创业期 中小高新企业 竞争战略 选择 start-up period small and medium-sized high-tech enterprises competitive strategy choice
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