粤港澳大湾区背景下中小企业跨境电商发展机遇分析

Analysis on the Development Opportunities of Small and Medium-sized Enterprises' Cross-border E-Commerce under the Background of Guangdong,Hong Kong and Macao Dawan Area

本文从粤港澳大湾区建设的角度分析了对中小企业跨境电商发展的机遇。中小企业跨境电商发展目前主要的问题是物流效率不高,地域分布不均,信用不够和企业资金压力大。面对这些问题,从粤港澳大湾区建设带来的硬件,软件两方面的改善以及政府政策的支持,分析出对中小企业跨境电商发展所带来的便利和机遇。

This paper analyses the opportunities for SMEs to develop cross - border e - commerce from the perspective of the construction of Guangdong, Hong Kong and Macao Dawan District. At present, the main problems in the development of cross - border e - commerce of small and medium - sized enterprises are low logistics efficiency, uneven geographical distribution, insufficient credit and great financial pressure of enterprises. Faced with these problems, from the hardware and software improvements brought about by the construction of Guangdong, Hong Kong and Macao Dawan District and the support of government policies, this paper analyses the convenience and opportunities brought to the development of cross - border e - commerce for small and medium - sized enterprises.