“一带一路”背景下甘肃小微企业审美化企业形象建设策略分析

Analysis on the Strategy of the Aesthetic Image Construction of Small and Micro Enterprises in Gansu Province under the “Belt and Road” Initiative

甘肃小微企业在激烈的市场竞争中逐渐认识到企业形象建设的重要性,但对具体策略还存在一定误区。本文通过对甘肃永登苦水玫瑰企业发展现状的调研、分析,试图为甘肃小微企业形象建设的策略提出一点参考意见。

In the fierce market competition, small and micro enterprises in Gansu gradually realize the importance of corporate image construction. However, there are still some misunderstandings about the specific strategies through the investigation and analysis of the development status of bitter water rose enterprise in Gansu Yongdeng. This paper attempts to put forward some suggestions for the strategy of image construction of small and micro enterprises in Gansu province.