运用大数据优化习近平新时代中国特色社会主义思想宣传教育

The Optimization of Propaganda and Education of Xi Jinping Thought of Socialism with Chinese Characteristics in New Era with Big Data

大数据正在改变着人们的生活、工作和思维方式,也带来思想政治理论传播形态的深度变革。运用大数据有助于把握习近平新时代中国特色社会主义思想宣传教育现状、厘清公众思想动态、探察公众学习意愿、评估宣传教育成效、提高宣传教育决策水平。鉴于目前习近平新时代中国特色社会主义思想宣传教育存在针对性、吸引力、互动性和实效性不足等问题,党政宣教工作者应充分发挥大数据的技术优势,树立大数据思维,提升大数据能力,增强大数据应用,优化宣传教育的方法路径,提升习近平新时代中国特色社会主义思想宣传教育成效。

Big data are changing people’s way of life,work and mindset and also brings profound reform in the spreading form of ideological and political theory. Big data can be used to evaluate the status quo,to clarify public ideological trends,explore public learning willingness,assess the effectiveness and make better decision of the propaganda and education of Xi Jinping Thought of Socialism with Chinese Characteristics in New Era. Considering the current deficiency in the pertinence,attraction,interactivity and effectiveness of the Thought,Party workers on propaganda and education of the Thought should take full advantages of big data to establish a big-data mindset,enhance the ability,strengthen the application,optimize the way of big data for the purpose of enhancing educational effectiveness of r Xi Jinping Thought of Socialism with Chinese Characteristics in New Era.