“非遗”保护视角下红色文化产品的创新与开发——以郑州二七纪念馆为例

Innovation and Development of Red Cultural Products from the Perspective of “Intangible Cultural Heritage” Protection——Taking Zhengzhou Erqi Memorial as an Example

河南省会郑州拥有丰富的红色文化和民俗文化资源,郑州二七纪念馆在红色文化产品开发的市场定位过程中,力主创新求发展。文章通过论述红色文化产品的发展现状及其存在困境,希望相关人员能够加深对红色文化的学习和理解,加强对河南民俗文化及非物质文化遗产的认识。

Zhengzhou, capital of henan province, is rich in red culture and folk culture resources. In the market positioning process of red culture product development, Zhengzhou Erqi Memorial Hall advocates innovation and development. This paper discusses the current situation of the development of red cultural products and the existing difficulties, in the hope that relevant personnel can deepen the learning and understanding of red culture, and strengthen the understanding of Henan folk culture and intangible cultural heritage.