基于保护彝族非物质文化遗产的文化创意产品设计研究——以凉山州甘洛彝族传统刺绣产品为例

Research on the Design of Cultural Creative Products Based on the Protection of the Immaterial Cultural Heritage of the Yi Nationality——Taking the Traditional Embroidery Products of Ganluo Yi Nationality in Liangshan Prefecture as an Example

四川凉山州甘洛彝族传统刺绣以工艺精湛、纹饰繁复细腻、色彩艳丽冠绝凉山,于2010年入选四川省第二批非物质文化遗产保护项目。文章梳理归纳了甘洛彝族刺绣的特殊工艺,并提出保护该项非物质文化遗产的策略,即找到其特殊手工技艺在现代的传承发展之路。将传统彝族刺绣品转化为现代文化创意产品应是一个行之有效的方法,既能满足现代创意产业的发展,又能保持民间工艺所蕴含的原生文化精髓。

The traditional embroidery of the Yi nationality in Ganluo, Liangshan Prefecture, Sichuan Province, is crowned with the most beautiful mountain with exquisite craftsmanship, complicated and delicate decoration and gorgeous colors. In 2010, it was selected as the second batch of intangible cultural heritage protection projects in Sichuan Province. This paper summarizes the special craft of Ganluo Yi embroidery, and puts forward the strategy of protecting the intangible cultural heritage, that is, finding the way of inheritance and development of its special handicraft in modern times. Transforming traditional Yi embroidery into modern cultural creative products should be an effective method, which can not only meet the development of modern creative industries, but also maintain the essence of the original culture contained in folk crafts.